Commercial photography
A commercial photograph should start with the brief
Before choosing a location or discussing lighting, there is a more useful question: what does this photograph need to do for your business?
Read the article →THE PHOTOGRAPHY JOURNAL
Behind the photograph.
Before the next step.
Ideas for choosing a photograph, planning a shoot and building a thoughtful photography practice.
FOR CLIENTS & IMAGE BUYERS
Make your next photograph a considered one.
Family photography
Plan the family portrait for the wall, not just the screen
A family portrait becomes part of everyday life when it has a place in the home. Thinking about that place before the session helps give the photograph a purpose.
Read the article →Portrait photography
A portrait begins with how you want to be seen
A professional portrait, a musician’s photograph and a personal portrait may all show the same person. They do not necessarily need to say the same thing.
Read the article →Models & fashion
Build a modelling portfolio with range and intention
A portfolio should help someone understand what you bring to a photograph. More images do not automatically make that introduction stronger.
Read the article →Stock photography
Choose the stock photograph that belongs in the story
The strongest image is not always the most dramatic result in a search. It is the photograph that supports what the reader needs to understand.
Read the article →FOR PHOTOGRAPHERS
The craft. The work. The business.
Technical craft
Before changing your camera settings, read the light
When a portrait feels flat or confused, changing exposure alone may not solve it. Start by looking at where the light comes from and what it reveals.
Read the article →Websites for photographers
Your photography website should help someone hire you
A visitor should not need to understand your filing system before finding the service or photograph they came for. The structure of a photography website is part of the client experience.
Read the article →Photography business
Quote the whole photography project, not just the shoot
The time with a camera is only one part of a photography assignment. A workable quote begins by making the rest of the project visible.
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